Renowned Hollywood Icon Gary Cooper was honored this week at the release party for powerHouse's new book Gary Cooper Enduring Style. Co-hosted at Leffot along with our long time favorite blogger, fashion guru Scott Schuman - The Sartorialist - Enduring Style focuses mainly on Cooper's signature style rather than his lengthy career in Tinsel Town.

"He conveyed a straightforwardness and an honest American handsomeness that seemed to both ignore and rise above the contrived glamour and studied posturing that had characterized so many other film heroes of those early years." writes powerHouse "No matter what costume he put on, he looked like he owned it. The camera loved him, and so did the box office."

Having devised and perfected his own personal style combining a perfectly tailored European wardrobe with all-American casual sportswear. Cooper produce arguably the first and still finest example of elegant, international, masculine style rooted in an American ideal of the everyman as hero.

Compiled of unpublished, never-before-seen personal photographs, shot primarily by his wife Rocky. Gary Cooper Enduring Style captures the cars, the mansions and ranches, the guns and gear, and of course the endless outfits for every occasion that this Hollywood icon ensconced himself in throughout the years.